"When you do your job, you do it to the best of your ability. But when it's local, it becomes personal. You always invest a little bit more and it hits the heart a little bit differently."
They are the words of one of Australian football's most experienced coaches Anthony Crea who has returned home to join Macarthur FC as the head of high performance.
Born and bred in Liverpool, Crea - who started his career in 1997 at Marconi - understands the long-standing appetite for the south-west to have an A-League team of their own.
The former Socceroos fitness guru has a proven track record of success in all his previous roles and getting players to reach top physical condition, as well as building mental strength. He played a key role in Melbourne Victory's period of success and was part of the 2006 World Cup campaign.
The opportunity at the Bulls allows the 45-year-old to work closer to home and reacquaint himself with coaches Ante Milicic, Ivan Jolic and Mile Sterjovski.
"I know Ante very well. We've played with and against each other since we were 12 or 13, so I understand his mindset and who he is as a character," Crea said.
"My goal is the same as the club's goal - we want to win the league. This is the mindset you need and we all share that drive to be the best we can be.
"Ante has brought a group together who all think alike and are all driven to succeed. People like Mile Sterjovski for instance. I've had the privilege of working with him in the national team for many years and understand who he is as a person.
"Look at Ivan Jolic and what he has done in his coaching career and then you've got the likes of Ken Stead, who has so much quality and valuable experience. So, when you look at that, you know you're coming to a solid group."