The day may have been filled with announcements and special guests, but the big takeaway from Macarthur FC's 2019/20 season launch was a simple statement: this club belongs to the community.
The fledgling club's executive chairman Rabieh Krayem addressed a huge crowd at Campbelltown Catholic Club on Thursday to make a number of announcements about the Bulls' future.
One such announcement was the retiring of the 'number one' membership position.
"There can only be one foundation member position, and the club has decided to give it to the football community of Macarthur and the south-west," Krayem said.
"The football community holds the number one membership of Macarthur FC, because home is where the heart is."
The event, which featured a special guest appearances by former Manchester United goalkeeper and current co-host of Bill and Boz Mark Bosnich and was emceed by noted soccer commentator Simon Hill, also saw the announcement of Macarthur FC's new indigenous academy.
Former Socceroos coach Frank Farina - who is of Indigenous descent - will be head up the football department at the Charles Perkins Soccer Academy.
Perkins was one of the first Indigenous soccer stars in Australia and was a pioneering civil rights activist.
The academy will promote not just football skills for its participants through a high-performance program, but also seek to make an impact in the broader community.
This was something that make Farina want to be involved with the academy.
"The Charlies Perkins Academy project is one that can create real impact in people's lives and for that reason I'm excited to be involved," he said.
"I'm ready to get not just my feet, but everything into the water."
The academy's logo has been created by Macarthur indigenous artist Danielle Mate Sullivan.
Inaugural Bulls head coach Ante Milicic was unable to attend the event due to overseas commitments, but recorded a message for the crowd.
He said Macarthur FC would play an attacking brand of football, and look to maintain possession.
Newly announced assistant coach Ivan Jolic - who works with Milicic in the Matildas coaching team - reinforced the coach's ideals in a brief chat on stage.
He also announced the club's new Director of Football would be Ken Stead, who worked with Ange Postecoglou at Brisbane Roar.
The club proudly revealed it had already secured $15 million in partnership funding over the next three years, including important front, sleeve and shorts sponsors.
Local home-builders Wisdom Homes is the front-of-shirt partner, while Campbelltown Council and the Macarthur Square shopping centre have jumped on board as community, schools and wellbeing partners.
Wisdom Homes managing director Domenic Vitalone said he was proud to support the new club.
"We see this partnership with Macarthur FC as a great way of giving something back to the community that has been so supportive of us," he said.
"Being a south-west resident, I feel a sense of local pride that we haven't previously been able to express in a sporting context. To finally have a team to call our own is very exciting."
Krayem also announced membership packages were now available.
Foundation packages are being offered at $95. The packages also include a pre-season training design shirt (valued at $120).
Macarthur FC will join the A-League in the 2020/21 season.