"We want to create a football club that the public can support and be proud of."
That's the message from Macarthur FC Bulls' new chairman Rabieh Krayem, who stepped in the role at the A-League club this week.
Mr Krayem's resume includes being the former Association of Australian Football Clubs chairman and chairman of the Northern Fury Football Club.
He was also chief executive officer at the North Queensland Cowboys and Cronulla League Club's general manager.
Mr Krayem told the Champion he was keen to work with Bulls chief executive officer Archie Fraser and his team to create a "successful, community A-League".
He said a key to the club's success would be engaging with the south-west Sydney community.
"It's exciting and reminds me of when the North Queensland Cowboys started in Townsville 25 years ago," he said.
"To have a football team in your own backyard can change the impact of a region.
"It's a great, humbling honour [to be named chairman]."
Mr Krayem takes the reins from outgoing chairman Lang Walker, of the Walker Corporation.
He thanked Mr Walker for his work and said he would remain on the Bulls board.
Mr Krayem said Mr Walker and deputy chairman Gino Marra's passion for soccer made the club's A-League bid a success.
"But there is still lots of work to do to instill the foundations of a successful club," he said.
Mr Walker said he had enjoyed being part of the club's A-League bid process.
"Rabieh is the right man for the time," he said.
"He knows the A-League and National Premier League competition and he understands the football development pathway.
"He's worked in marketing and media and, as someone who grew up in Sydney, understands the western Sydney community."
The new team, based in Campbelltown, will join the Hyundai A-League in the 2020/21 season.
The Bulls will be coached by current Australian Matildas manager, Ante Millicic.