MICHELLE Bridges has built a staggering fitness empire from scratch — relying on the same tenacity and willpower she uses to put herself and others through their training paces.
The 43-year-old Biggest Loser star has proved a drawcard for the Business Event of the Year, run by an amalgamation of south-west Sydney chambers of commerce including Liverpool, Camden, Campbelltown and Narellan.
The 600 tickets for the annual dinner, which aims to incorporate networking, education and entertainment, sold out six weeks ago.
Chairman David Waudby said it was fast becoming the business event of the year.
"She's the leading health and fitness expert in the country and she will go into the story of her business success," Mr Waudby said.
"The event is getting more and more popular. I think the brand is becoming really highly regarded now and it really is the feature event of the year."
In building her business, Ms Bridges has taken her love of fitness and applied it to a range of ventures. She has written 10 books, launched her own fitness clothing, footwear and exercise equipment range, and runs an online weight loss challenge.
Apart from Ms Bridges, the Business Event of the Year will feature singer Tim Campbell and the night will kick off with a high wire act.
"It is so popular because it is educational and inspiring I suppose, but it's probably also the networking event of the year," he said.
Mr Waudby said the prizes, including a trip for two to Paris and some local weekends away, also proved popular.
The Business Event of the Year will be held on July 16 at the Campbelltown Catholic Club from 6pm.