47d ago

Product Marketing Manager - GovernmentContract


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Full job description

Company Description

Nearmap is unique. A global technology company with incredible people; a market-leader with energy and spirit. Nearmap was named as one of the world’s 10 Most Innovative Companies of 2020 by Fast Company magazine – and we’re growing.

If you join us on this exciting journey, you’ll love our inclusive values and share our ambition to become the source of truth that helps shape decisions for the liveable world.

What we do
We provide easy, instant access to high-resolution aerial imagery, city-scale 3D content, AI datasets and integrated geospatial tools, with wide-scale coverage across the USA, Canada, Australia and New Zealand. At the core of it, we’re a location content company, a visual analytics company, and a software as a service company. Innovation is weaved into our DNA.

Job Description

Nearmap has an exciting opportunity for an experienced Product Marketer who excels in the fast-paced nature of technology-driven B2B marketing. We are looking for a forward-thinking marketer who enjoys blending insight-driven strategy with innovation to shape our vertical GTM strategy. This role can be based in our Barangaroo office, or remote.

As the Product Marketing Manager of Government (AU), you own the end-to-end product marketing of the local government product portfolio in Australia. From market and competitive research, customer development,  packaging & pricing research, positioning & messaging, value proposition design, to coordinating the product launch effort, you shape the voice of the product and help it grow a loyal customer base.

You're the conduit between product, marketing, sales and customer success teams, and take pride in your ability to deliver quality work and have a go-getter mentality to get things done. Regularly collaborating with cross-functional teams, you have the diplomatic skills to manage the balancing act of knowing when to push back and when to dive in.

Getting to know our competitors and industry trends like the back of your hand, and you'll know our customers better than themselves, including how they make their buying decisions, their pain-points and workflows. Backing up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with users to empower our products to be successful. 

  • Market & competitive intelligence – be the expert of our customers (end-users and buyers); who they are, why they buy, how they buy, and their key buying criteria to inform packaging and pricing; including market and competitive intelligence of your owned industry vertical
  • Building our knowledge base – understanding and documenting our customers, their use cases, buying process, and workflows; champion and share that knowledge with the business via  internal training and battle cards 
  • Content creation – leveraging internal resources to write and develop sales enablement content that help our customers see the value of our products, and use our products better (tutorial videos, solution briefs, white papers)
  • Crafting our value proposition - developing competitive positioning and messaging of your industry solutions backed with customer insights and data
  • GTM strategy and execution - planning the release of new products and features, and managing the cross-functional implementation and communication of the plan
  • Driving product adoption, revenue and retention – from preparing customer onboarding materials to designing sales training programs, always thinking of ways to improve the holistic customer experience to drive product adoption metrics with stakeholders


  • 2+ years of hands-on experience with product marketing, product management, or similar marketing disciplines.
  • Experience in SaaS / technology business with a passion for working with emerging technology and exploring the unknown.
  • Demonstrated problem-solving and analytical capabilities with the ability to develop creative/non-traditional solutions for challenging, undefined problems
  • You can think big and small – while you love to be led by the big-picture, you also know how to execute meticulously on the details.
  • Excellent written and verbal communication skills – you are a great storyteller; from blogs, product videos, presentations, to webinars, you have what it takes to tell an interesting story that resonates with our customers.
  • Customer interview and market research skills – you know how to ask the right questions, and know how to best synthesize research finding to actionable insights.
  • Appreciation and understanding of lean-start-up and design-thinking framework.
  • Bachelor’s degree in Marketing, Business or related field (or equivalent professional experience).

Additional Information

Some of our benefits
Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Our current benefits include access to the Nearmap employee share scheme, short and long-term financial incentives, flexible working options, paid volunteer days, gym and phone rebates, and lots of development opportunities including hack-a-thons and pitch-fests.

Working at Nearmap
We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.

Watch our culture video below to find out more about what a day in the life at Nearmap looks like.

Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.


Perks & benefits
Sales training
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Actual pay is not disclosed by the employer

Job details
Date posted
1 Jul 2022
Marketing & Advertising
Product Manager & Product Developer
Contract type
Work type
Full time
Job mode
Standard business hours
Work Authorisation
Australian citizen / Permanent resident

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