Sydney FC: time has come to shift focus from the A-list to A-League 

Sydney FC are back at the same juncture they invariably return to year in year out, and for some reason unbeknown to the majority, this potentially great club goes from one disastrous season, nonchalantly on to another.

Whichever measure one likes to use to gauge the team and its results, one invariably comes up with the same perspective: under performance.

Numerous options will be considered with a new coach high on the agenda. Yet without knowing the undoubted problems within the dressing room, who am I to suggest that is where the fault lies.                  

Yes, some player selections have been baffling, even some positional placing’s have been questionable. But whatever way you like to consider FC’s performances this year, I don’t think all the blame should sit with Frank Farina.

SO WHERE COULD THE PROBLEM BE?

Could part of the problem be in the boardroom, where football knowledge is probably about as plentiful as snow in the Sahara Desert?

Who’s calling the shots and who created the master plan for these unmitigated disasters that keep returning like an annoying echo?

What is the mission statement and business plan for this great A League foundation club?           Surely it’s more than survival every year.

Someone, somewhere is influencing the direction of this club that repeatedly turns down the dead end cul-de-sac, and that maybe exactly what is required at the board and management level: cull and sack.

The club needs the direction and stability that appear to be sadly lacking at present.

Big boy’s toys are never long term or structurally sound for future endeavours, with sporadic success the ultimate result in the short term, as per the Melbourne Victory’s 5-0 drubbing.

Frank Farina is the easiest and most obvious one to blame, he is in the front line. But he wasn’t there before when the same problems arose, as the club continually falters on the edge of oblivion from finals football year in and year out. And, unless some miracle befalls it, FC could be destined to miss out on the finals yet again.

Yes, Christmas has gone for another year, and that is when miracles are usually created. So maybe the powers that be will consider Frank has had his chances. Once with a team he inherited, the second year with a team he had major influence in establishing.

But by replacing Frank, will that solve Sydney F.C’s systemic problems?

The unequivocal answer is no! Sydney FC’s problems are further up the food chain.

Billionaire owner or not, I doubt David Traktovenko will continually pour millions after millions into a faulting venture without some small inkling of success.

Those with their hands on the wheel appear only interested in perception rather than functionality. The ADP exercise was a genius concept but the monumental blunder for all parties involved, came from not having a major marketing group or individual to promote this exquisite gem of football talent to Australia, Asia, the Pacific and even the Middle East.

Alessandro Del Piero has now given the A League a worldwide profile, something it has never had previously and Australian football should be eternally grateful that he chose to grace our fields with his presence and unique talent.

Australia is hosting the Asian Cup next year and there would be no more recognisable face to the millions of football family in the region than one Alessandro Del Piero. Unfortunately, it appears very few realize how blessed we are to have ADP here and although nearing the end of his playing career must surely still have plenty to offer Australian football and its profile.

Without Del Piero, all A-League crowds will drop, none more so than at Sydney FC, as will their sponsorships and corporate box bookings and until David Traktovenko gets directly involved on a more regular basis, this once great club of the A League, could continually flounder.

 Sydney FC should be Australia’s Man United, but it will always struggle to establish a firm footing as a powerhouse football club in Australia and Asia whilst the emphasis is on the A-list rather than the A-League.

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