MOST outsiders would say that 18 months into their existence, the Western Sydney Wanderers have been an overnight success.
Not their executive chairman, Lyall Gorman.
"Success is measured over many years, not after one or two," Gorman told a breakfast gathering of south-west Sydney business people last week.
The comment caused a slight stir in the room, but once Gorman explained that long-term success was part of the Wanderers strategy his audience could resume their relaxed stance once more.
Gorman said the club was trying to establish a culture that reflected the values of the western Sydney community.
"In other words, working together as a group, aspirational and not intimidated by outsiders," he said.
"Yes, part of that vision is to establish a world-class football club.
"But we're not just building a football club at the Wanderers.
"We want to have relevance in our community, the western suburbs of Sydney. We want to have social outcomes, social good, where we operate.
"Our KPIs [key performance indicators] are not just about winning the A-League competition; we want to have excellence in everything we do on and off the field."